The pitch is unique. “we have scripted our version of a T20 victory,” is how Ajit Rangnekar, Deputy Dean, Indian School of Business (ISB), broke to students the news of the young B-School making it to the Financial Times list of Top 20 B-Schools in the world late in January this year. Later, reflecting on the impact of the ranking on the school, Dean M. Rammohan Rao told Business Today: “The FT ranking has led to a lot of interest in the school.” Such publicity is particularly welcome as ISB seeks to attract more international students (it is targeting 8 per cent in its next batch, compared to 4-5 per cent at present) and more resident faculty (31 now)... 

“The challenge has been to market the school globally,” says V.K. Menon, Senior Director, Admissions, Financial Aid & Career Advancement Services, at ISB. And by the looks of it, it is already getting there. “Last year, our students were placed in 23 countries around the world,” says Menon...

To read more:- Business Today - Indian school of business: Practising what it preaches

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